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Post crisis communication for the h+h cologne trade fair
Case studyAfter a two-year break due to the global Covid-19 pandemic, the h+h cologne 2022 took place as an hybrid virtual and physical event. Smart PR provided communications support for the hybrid trade fair highlighting the fact that it was finally taking place physically again and explaining the new hybrid format.
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The h+h cologne podcast
Case studySMART PR supported the h+h cologne with the technical & operational setup of the podcast, trained the host regarding the related recording routines and is to this day responsible for the post-production, editing, mixing and mastering as well as the distribution.
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Production of animated films
Case studyWith the help of animated films the German Stell Federation is able to convey its complex political messages in a visual and easier to understand way.
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Relaunch of the German Steel Federation’s website
Case studySmart PR relaunched the website of the German Steel Federation in order to modernise the online presence of the Federation’s work. Therefore, we restructured the topic areas of the website and made them more accessible to users by incorporating the latest usability findings.
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Video project for the Fliedner University of Applied Sciences Düsseldorf
Case studyFor our client Fliedner University of Applied Sciences we produced a video introducing the new postgraduate programme “Culture – Education – Participation”. The main objective was to attract new students and introduce research projects and partners.
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Going online with “DAS ÖRTLICHE”
Case studyBeing visible to customers on the web is becoming increasingly important for all entrepreneurs. Das Örtliche’s “Digital Presence for My Business” campaign was aimed specifically at SMEs and aims to encourage them to tackle the challenges of digital marketing and make it possible for them to advertise themselves successfully and in line with the times.
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COCA-COLA GERMANY: CMS CARE
Case studyFor five years now, our task has been the timely, error-free and search engine-optimized posting of content so that the site is always up-to-date. In addition to stories, news and press releases, this also includes the creation of microsites. One challenge here is the internationally controlled multiple conversion of the content management system used.
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Social media monitoring and status quo brand analysis
Case studyFor an alternative provider of mail services, an overarching social media monitoring and status quo analysis should be conducted with recommendations for further action and messaging.
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“Mobil in Düsseldorf” – an app campaign addressing potential users on the right platform
Case studyThis case shows how to target potential users on the right platform with a mobile app campaign and reduce the CpI through constant optimisation.
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ŠKODA AUTO GERMANY: Continuous Community Management
Case studyStrategic and operational management of all ŠKODA AUTO DEUTSCHLAND social media channels in close coordination with the responsible contacts from Corporate Communications (Division Manager, Manager Online & Lifestyle) and in direct cooperation with Customer Service, Marketing and Sales since 2012.
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WIRTSCHAFTSVEREINIGUNG STAHL: NEW ONLINE COMMUNICATION PRESENCE
Case studyWirtschaftsvereinigung Stahl (WV Stahl) is the economic and political association of the steel industry in Germany with its headquarters in […]
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COMMUNITY MANAGEMENT FOR COCA-COLA’S COLLECTORS
Case studyThe Coca-Cola Freundeskreis (EN: circle of friends) is the first collector’s community initiated and supported by Coca-Cola in Europe. The target group of the site are Coke fans and collectors of Coca-Cola articles. The forum is regularly visited by > 600 “fans of the brand”. The team of SMART PR was entrusted with the task of managing the site.
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BRAVOFLY – ONLINE MEDIA RELATIONS
Case studyOur task: Bravofly is part of the lastminute.com group and is one of the leading providers of online travel bookings […]
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SOJOLA – TASK MIX
Case studySojola, a brand of Vandemoortele (a European family business), offers conscious, vegan alternatives to traditional fat products. As a long-standing […]
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SOCIAL MEDIA FOR BUCHER REISEN
Case studyOur task: Bucher Reisen is part of the Thomas Cook group. As the last minute specialist of the group, they […]
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ONLINE-PR FOR URBI
Case studyOur task: Urbi offers an app, that collects the offers of many car and bike sharing companies in one application. […]
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ONLINE-PR FOR ZORO TOOLS
Case studyOur task: Zoro Tools sees itself as a reliable online specialist retailer for small and medium-sized companies as well as […]
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TARGOBANK – ONLINE MAGAZINE
Case studyThe task was to guide and accompany the entire process – from strategy & concept development to implementation for the online consumer magazine, the is part of the digital brand performance and follows the brand promise “So geht Bank heute” (EN: This is how bank works today)
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EXTRATOUCH – ŠKODA AUTO GERMANY’S ONLINE MAGAZINE
Case studyOur task: Considering the increasing importance of social media, target-oriented brand communication for automotive companies is becoming much more demanding. […]
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APOBANK: SEO CAMPAIGN CUSTODY ACCOUNT CHECK
Case studyapoBank is the leading bank in the health care sectore and offers a free custody accounted check as one of their services. For this, apoBank asked the SMART PR team to accompany an integrated online and offline advertising campaign on the subject of custody account check in such a way that the online searchability of the topic under SEO aspects in connection with apoBank was ensured and sustainably consolidated.
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ONLINE PR FOR GUTSCHEINSAMMLER
Case studyThe largest voucher portal in Germany Gutscheinsammler.de offers access to thousands of voucher codes, discounts and free articles. Therefore especially online visibility, the Google ranking and a fast findability of the portal to various topics in nearly all target groups is essential for the portal.
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“FLEET VISION” EVENT FOR MOBILE EYE
Case studyMobileye is a leading global manufacturer for accident prevention and autonomous driving technologies. As a supplier of retrofit solutions in Europe, the company is extremely ambitious and wants to convince as many fleet managers as possible of the need to convert and upgrade their fleets. The personal contact and the experience of the solution in action provides extreme support for sales and PR in their daily work. That is why the team of SMART PR has developed and implemented its own event format, in which fleet managers from all sectors, as well as decision-makers from companies and politics, can be addressed and informed.
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SCRUBSMAG: APOBANK’S ONLINE MAGAZINE
Case studyapoBank, the leading bank in the health care sector, sees itself as a companion for health professionals in every phase of their lives: beginning with their studies, during their employment and settlement as well as in their later retirement. In order to address the students, the bank has opted for an independent, unusual but consistent approach and channel selection.
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SOCIAL MEDIA: ON THE IAA FOR MAXION WHEELS
Case studyMaxion Wheels is a leading manufacturer for wheels of cars, vans, trucks and trailers. The company also produces wheels for agricultural and military vehicles as well as other off-road equipment.
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The IAA Commercial Vehicles 2016 in Hanover was used as a good opportunity to enhance the social media profile of Maxion Wheels on Facebook (Maxion Wheels Official) with interesting content for specific target groups and to keep up the excitement for the entire duration of the exhibition. -
ONLINE PR FOR SPARWELT.DE
Case studySparwelt.de is an independent referral and guidance portal, which advises consumers with their online purchase as well as locally and shows, how to save cleverly. The task was to increase online visibility, rankings on Google and the portal’s ability to be found quickly on various topics and in almost all target groups.
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ONLINE STORYTELLING FOR VW COMMERCIAL VEHICLES
Case studyOur task: Presenting a commercial vehicle to the broad mass of users as entertaining as possible – this was the […]
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ONLINE-MARKETING FOR MYPERFECTKITCHEN
Case studyCosentino and its brands Silestone and Dekton were to be included in the relevant set of end consumers in Germany. The aim of the campaign was to present products that support retailers, but above all to collect and bind the end consumer within the customer journey.
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