In online PR, the boundaries between classic PR, marketing, social media and SEO are blurred. Even though many communication experts define the term differently, it is certain that online PR is not just an adaptation of classical PR.
What is online PR?
Online PR (online public relations) is the public relations work of communicators via available online communication channels (and also communication tools). In addition to the online pages of classic media, these channels include social media, blogs and websites.
Based on the measures taken in the print sector, the possibilities and opportunities offered by online media are used and the strategies are adapted accordingly.
What is the goal of online PR?
The aim is to have a lasting positive impact on the external image of a company or brand. In addition, some partial objectives can be defined:
- acquisition and retention of new customers
- communication of information
- increase of attention
- creating a high cost-benefit ratio
- improving (online-) reputation
- measuring and controlling success
- achieving a high degree of actuality
How does Online-PR work?
We realign brands, reposition products and bring companies into the spotlight. But how do we do it? With the right stories and the right press releases, we reach the desired target group for online PR. We also develop strategies that bring you and your target group together and send them on a journey to your product. In the social media sector, we combine the rules of the web with your goals in terms of search engine optimization (SEO), marketing and much more. We take monitoring to the next level and bring the status quo of your brand to a common denominator. In addition, we recruit influencers from a wide variety of industries, whether large or small, global or local. Always the right tool for a unique positioning of your brand!