PR concepts

For successful communication, you need a well-thought-out plan with which not only potentials and resources can be used efficiently, but also mistakes can be avoided. At the beginning of a successful PR work is a strong concept, which follows a clear logic and strategy. Needless to say, it should be convincing in terms of methodology and content.

Why are PR concepts important?

Brands and companies are confronted with competition and the opinion of potential customers. Exactly these factors influence the value of your brand, which is why we analyze opinions, build up social media identities and transport offline touchpoints into the digital world. Together with you, we define concrete milestones and decide on the basis of a thorough analysis how best to reach them. We define target groups and their wishes, create thematic worlds with substance and thus form the base for a direct dialogue. We develop strategies that bring you and your target group together and send them on a journey to your brand. Our goal here? Finding the way to make communication your success.

Which briefing is required for a PR concept?

If you have decided to have a PR concept drawn up, the agency will need a few key points on which it can orientate itself:

  1. Initial situation: Why is a concept needed?
  2. Task: What expectations and goals are expected from the concept?
  3. Papers: Do I have all the important documents together?
  4. Difficulties: Are some hurdles already foreseeable?
  5. Timing: When should the concept be ready and possibly be presented?

We would be happy to advise you in a personal conversation on a PR concept tailored to your needs. Don’t hesitate to get in touch.