Case studies

  • WIRTSCHAFTSVEREINIGUNG STAHL: NEW ONLINE COMMUNICATION PRESENCE

    Case study

    Wirtschaftsvereinigung Stahl (WV Stahl) is the economic and political association of the steel industry in Germany with its headquarters in […]

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  • COMMUNITY MANAGEMENT FOR COCA-COLA’S COLLECTORS

    Case study

    The Coca-Cola Freundeskreis (EN: circle of friends) is the first collector’s community initiated and supported by Coca-Cola in Europe. The target group of the site are Coke fans and collectors of Coca-Cola articles. The forum is regularly visited by > 600 „fans of the brand“. The team of SMART PR was entrusted with the task of managing the site.

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  • BRAVOFLY – ONLINE MEDIA RELATIONS

    Case study

    Our task: Bravofly is part of the lastminute.com group and is one of the leading providers of online travel bookings […]

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  • SOJOLA – TASK MIX

    Case study

    Sojola, a brand of Vandemoortele (a European family business), offers conscious, vegan alternatives to traditional fat products. As a long-standing […]

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  • SOCIAL MEDIA FOR BUCHER REISEN

    Case study

    Our task: Bucher Reisen is part of the Thomas Cook group. As the last minute specialist of the group, they […]

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  • ONLINE-PR FOR URBI

    Case study

    Our task: Urbi offers an app, that collects the offers of many car and bike sharing companies in one application. […]

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  • ONLINE-PR FOR ZORO TOOLS

    Case study

    Our task: Zoro Tools sees itself as a reliable online specialist retailer for small and medium-sized companies as well as […]

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  • TARGOBANK – ONLINE MAGAZINE

    Case study

    The task was to guide and accompany the entire process – from strategy & concept development to implementation for the online consumer magazine, the is part of the digital brand performance and follows the brand promise „So geht Bank heute“ (EN: This is how bank works today)

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  • EXTRATOUCH – ŠKODA AUTO GERMANY’S ONLINE MAGAZINE

    Case study

    Our task: Considering the increasing importance of social media, target-oriented brand communication for automotive companies is becoming much more demanding. […]

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  • APOBANK: SEO CAMPAIGN CUSTODY ACCOUNT CHECK

    Case study

    apoBank is the leading bank in the health care sectore and offers a free custody accounted check as one of their services. For this, apoBank asked the SMART PR team to accompany an integrated online and offline advertising campaign on the subject of custody account check in such a way that the online searchability of the topic under SEO aspects in connection with apoBank was ensured and sustainably consolidated.

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  • ONLINE PR FOR GUTSCHEINSAMMLER

    Case study

    The largest voucher portal in Germany Gutscheinsammler.de offers access to thousands of voucher codes, discounts and free articles. Therefore especially online visibility, the Google ranking and a fast findability of the portal to various topics in nearly all target groups is essential for the portal.

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  • „FLEET VISION“ EVENT FOR MOBILE EYE

    Case study

    Mobileye is a leading global manufacturer for accident prevention and autonomous driving technologies. As a supplier of retrofit solutions in Europe, the company is extremely ambitious and wants to convince as many fleet managers as possible of the need to convert and upgrade their fleets. The personal contact and the experience of the solution in action provides extreme support for sales and PR in their daily work. That is why the team of SMART PR has developed and implemented its own event format, in which fleet managers from all sectors, as well as decision-makers from companies and politics, can be addressed and informed.

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  • SCRUBSMAG: APOBANK’S ONLINE MAGAZINE

    Case study

    apoBank, the leading bank in the health care sector, sees itself as a companion for health professionals in every phase of their lives: beginning with their studies, during their employment and settlement as well as in their later retirement. In order to address the students, the bank has opted for an independent, unusual but consistent approach and channel selection.

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  • SOCIAL MEDIA: ON THE IAA FOR MAXION WHEELS

    Case study

    Maxion Wheels is a leading manufacturer for wheels of cars, vans, trucks and trailers. The company also produces wheels for agricultural and military vehicles as well as other off-road equipment.
    The IAA Commercial Vehicles 2016 in Hanover was used as a good opportunity to enhance the social media profile of Maxion Wheels on Facebook (Maxion Wheels Official) with interesting content for specific target groups and to keep up the excitement for the entire duration of the exhibition.

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  • ONLINE PR FOR SPARWELT.DE

    Case study

    Sparwelt.de is an independent referral and guidance portal, which advises consumers with their online purchase as well as locally and shows, how to save cleverly. The task was to increase online visibility, rankings on Google and the portal’s ability to be found quickly on various topics and in almost all target groups.

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  • ONLINE STORYTELLING FOR VW COMMERCIAL VEHICLES

    Case study

    Our task: Presenting a commercial vehicle to the broad mass of users as entertaining as possible – this was the […]

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  • ONLINE-MARKETING FOR MYPERFECTKITCHEN

    Case study

    Cosentino and its brands Silestone and Dekton were to be included in the relevant set of end consumers in Germany. The aim of the campaign was to present products that support retailers, but above all to collect and bind the end consumer within the customer journey.

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