The advantages of monitoring
Well-implemented monitoring not only enables you to observe and evaluate your own channels, but also captures the entire media response. In addition, it is often worth taking a look over the shoulder to see what the competition is capable of and, above all, what media response it generates.
However, the most important argument for monitoring is usually not recognizable at first glance: the analysis of the current state. What can be improved on my own channels, where do I see strengths and weaknesses? Can I learn something from my competitors or am I even way ahead of them? The identification of influencers is also possible through well-structured monitoring.
Identifying crises at an early stage with the help of monitoring
Monitoring is indispensable when it comes to the early identification of critical issues and emerging shitstorms. These issues do not always arise in one’s own environment. Industry-wide crises (e. g. caused by a competitor) can also cause acute problems for your company or your brand. With the help of comprehensive and proactive monitoring, you can initiate appropriate measures before the actual outbreak of the crisis occurs. Only those who are able to react at an early stage have a real chance of surviving this situation in the best possible way.
Monitoring gives you the answers you need for your communication. Benefit from our expertise in the field of monitoring and let us give you an overview of the possibilities.