Our task:

The Coca-Cola Freundeskreis (EN: circle of friends) is the first collector’s community initiated and supported by Coca-Cola in Europe. The target group of the site are Coke fans and collectors of Coca-Cola articles. The forum is regularly visited by > 600 „fans of the brand“. The team of SMART PR was entrusted with the task of managing the site.


  • implementation, project management & community management
  • relaunch & redesign of the website
  • maintaining, monitoring & building the community
  • editing of the news area
  • ambassador & social media relations
  • accompanying media relations (offline/online)