COMMUNITY MANAGEMENT FOR COCA-COLA’S COLLECTORS

Our task:

The Coca-Cola Freundeskreis (EN: circle of friends) is the first collector’s community initiated and supported by Coca-Cola in Europe. The target group of the site are Coke fans and collectors of Coca-Cola articles. The forum is regularly visited by > 600 “fans of the brand”. The team of SMART PR was entrusted with the task of managing the site.

Implementation:

• implementation, project management & community management
• relaunch & redesign of the website
• maintaining, monitoring & building the community
• editing of the news area
• ambassador & social media relations
• accompanying media relations (offline/online)