Sojola, a brand of Vandemoortele (a European family business), offers conscious, vegan alternatives to traditional fat products. As a long-standing customer, Sojola already presented us with various tasks:

I. Integrated online communication

Our task:

Repositioning of vegan spreadable fat in the vegan-vegetarian niche

Implementation: Content strategy tailored to target groups

  • Website: Central information hub
  • Blog: Current news and information around vegan nutrition, conscious nutrition alternatives, trends as well as active exchange with the community
  • Recipe community: vegan & vegetarian nutrition
  • Facebook: real-time communication on current topics & events, dialogue at eye level
  • YouTube: Videos & Interviews on core topics

II. Facebook

Our task:

  • Gain information about users & customers
  • Encourage interaction and dialogue with customers

Implementation:

  • Market research surveys
  • Preparation of theme and editorial plans
  • Sweepstakes, activations
  • Facebook advertising for catching & increasing interaction and awareness

III. Online and print PR

Our task:

  • Position sojola as a strong and credible brand in the vegan nutrition sector with a product range that fits perfectly.
  • Regular presence in the media (lifestyle, food, leisure) to get into the relevant set of the target group.

Implementation:

  • Editorial tours
  • Regular editorial services / recipe ideas
  • Cooperations
  • Material services and service texts for daily newspapers

IV. Christmas campaigns

Our task:

  • Generate leads for newsletter
  • Encourage purchase at the pos

Implementation:

  • Landing page with possibility to send personalized print greeting cards
  • Two sweepstakes
  • Sending the card incl. goodie & personal greetings to 15 vegan bloggers

V. blogger relations

Our task:

Provide relevant multipliers with stories and interesting information on brands and products through close and continuous cooperation with food bloggers. Address consumers with credibility and a high reach.

Implementation:

  • Implementation of various Blogger events & activations
  • Regular contests and calls for action for bloggers
  • Editorial cooperation to increase the visibility of the products in the relevant environments

Hard facts:

  • Over 132 million contacts reached via PR, online collaborations, blogger relations and Facebook
  • A valid blogger network in the area of nutrition and health
  • Regular coverage in relevant classical media as well as on your own channels (blog and Facebook)
  • Increase from 15,195 to 23,500 fans and increase in the interaction rate of 5% – 9%.
  • Traffic increase: +220% visits to the website
  • 10,505 leads with opt-in for newsletter at the Christmas promotion