Sojola, a brand of Vandemoortele (a European family business), offers conscious, vegan alternatives to traditional fat products. As a long-standing customer, Sojola already presented us with various tasks:
I. Integrated online communication
Our task:
Repositioning of vegan spreadable fat in the vegan-vegetarian niche
Implementation: Content strategy tailored to target groups
- Website: Central information hub
- Blog: Current news and information around vegan nutrition, conscious nutrition alternatives, trends as well as active exchange with the community
- Recipe community: vegan & vegetarian nutrition
- Facebook: real-time communication on current topics & events, dialogue at eye level
- YouTube: Videos & Interviews on core topics
II. Facebook
Our task:
- Gain information about users & customers
- Encourage interaction and dialogue with customers
Implementation:
- Market research surveys
- Preparation of theme and editorial plans
- Sweepstakes, activations
- Facebook advertising for catching & increasing interaction and awareness
III. Online and print PR
Our task:
- Position sojola as a strong and credible brand in the vegan nutrition sector with a product range that fits perfectly.
- Regular presence in the media (lifestyle, food, leisure) to get into the relevant set of the target group.
Implementation:
- Editorial tours
- Regular editorial services / recipe ideas
- Cooperations
- Material services and service texts for daily newspapers
IV. Christmas campaigns
Our task:
- Generate leads for newsletter
- Encourage purchase at the pos
Implementation:
- Landing page with possibility to send personalized print greeting cards
- Two sweepstakes
- Sending the card incl. goodie & personal greetings to 15 vegan bloggers
V. blogger relations
Our task:
Provide relevant multipliers with stories and interesting information on brands and products through close and continuous cooperation with food bloggers. Address consumers with credibility and a high reach.
Implementation:
- Implementation of various Blogger events & activations
- Regular contests and calls for action for bloggers
- Editorial cooperation to increase the visibility of the products in the relevant environments
Hard facts:
- Over 132 million contacts reached via PR, online collaborations, blogger relations and Facebook
- A valid blogger network in the area of nutrition and health
- Regular coverage in relevant classical media as well as on your own channels (blog and Facebook)
- Increase from 15,195 to 23,500 fans and increase in the interaction rate of 5% – 9%.
- Traffic increase: +220% visits to the website
- 10,505 leads with opt-in for newsletter at the Christmas promotion