apoBank, the leading bank in the health care sector, sees itself as a companion for health professionals in every phase of their lives: beginning with their studies, during their employment and settlement as well as in their later retirement. In order to address the students, the bank has opted for an independent, unusual but consistent approach and channel selection.
For this target group, own apps were developed as well as a Facebook fanpage and an online magazine for their topics. The online magazine ScrubsMag, was developed by the communication and marketing managers of apoBank together with SMART PR in a joint process. Through workshops the online magazine was designed and graphically implemented together. Topic and editorial planning as well as the definition of the most important basic rules for SEO were also part of the assignment to the SMART PR team.