Our task:

Bucher Reisen is part of the Thomas Cook group. As the last minute specialist of the group, they offer travels in top quality. The travel market’s online sector thrives on beautiful pictures and texts that call for dreams and encourage wanderlust. Therefore the social media tasks were given to the SMART PR team:

  • generate traffic for the website
  • build up a fanbase & reach


  • social media communication & community management for Facebook, Twitter, Google+, Instagram and Pinterest
  • editorial planning
  • customer service
  • advertising
  • contests & activations
  • test & setup of new channesl