Our task:
The task was to guide and accompany the entire process – from strategy & concept development to implementation for the online consumer magazine, the is part of the digital brand performance and follows the brand promise „So geht Bank heute“ (EN: This is how bank works today)
Implementation:
Preparation of the magazine going live – from strategy and concept developemnt to the implemetation – with the help of workshops. Editorial planning, copywriting and detailed basic training in SEO and content distribution for the editorial team were developed as well.