In the beginning there is always the strategy
A strategy is generally understood to be a precise plan of one’s own approach. It serves to achieve an objective and in this plan one tries to take into account those external factors that could play a role in one’s own action.
For us, this means that we accompany the entire process: from the development of the goals, the sharpening to the right target group, over the appropriate route and the corresponding content up to the measures to achieve them. The analysis and review of the results at regular intervals completes a successful strategy planning.
We know the channels, markets and target groups. Together with you, we will develop the right strategy for your communication tasks.
The approach of a strategy consulting agency
We don’t offer standard solutions, but we take on the communication challenges individually. After a comprehensive analysis, we will work with you to find the way to make your communication particularly successful – individually tailored to your needs.
As an agency for strategy consulting, we offer our clients the complete package from a single source: from strategic planning and creative implementation of the developed measures all the way to the evaluation.
So why do you need an agency for strategy consulting?
Brands are confronted with competition and the opinion of potential customers. Exactly these influence the value of your brand, which is why we analyse opinions, build up social media identities and transport offline touchpoints into the digital world. Together with you we define concrete milestones. On the basis of a thorough analysis, we decide how best to achieve this. We define target groups and their wishes, create thematic worlds with substance and form the basis for a direct dialogue. We develop strategies that bring you and your target group together and send them on a journey to your brand. Our goal here? Finding the way to make communication your success.
Let yourself be convinced by our sample cases:
Magazine “MyPerfectKitchen” for Cosentino.
Even though Cosentino is one of the world’s market leaders for worktops in the kitchen and bathroom segment, this range of products was not sufficiently present among end customers in Germany. Embedded in a more comprehensive strategy, the magazine “MyPerfectKitchen” was launched, which offers lifestyle themes around kitchens. The brand was thus anchored in the relevant set of potential customers.
Read more in the Case Online Marketing for MyPerfectKitchen
#crafter2craftsmen
The introduction of the new VW Commercial Vehicles Crafter for the broad user mass was a special challenge due to the specificity of the vehicle model. One measure within the framework of the communication strategy was a journey through Europe with the new model, accompanied by social media. A total of 50,000 kilometres were covered without any repair, service or maintenance work.
Read more in the Case Online Storytelling for VW Commercial Vehicles