Our task:
The Coca-Cola Freundeskreis (EN: circle of friends) is the first collector’s community initiated and supported by Coca-Cola in Europe. The target group of the site are Coke fans and collectors of Coca-Cola articles. The forum is regularly visited by > 600 “fans of the brand”. The team of SMART PR was entrusted with the task of managing the site.
Implementation:
- implementation, project management & community management
- relaunch & redesign of the website
- maintaining, monitoring & building the community
- editing of the news area
- ambassador & social media relations
- accompanying media relations (offline/online)