Social Media Storytelling - Whitepaper #crafter2craftsmen
How do you present a product in the social web?
Volkswagen Commercial Vehicles had to ask themselves just this question in 2016: The new Crafter distanced itself deliberately from the competition and now had to brought closer to the main target group, the craftsmen. For this a tour around Europe was planned. But how do you tell such a story?
In this whitepaper we wrote about how to create content for the different types of social media such as…
