Snapchat is one of the most popular social networks in the world. Teenagers and young adults can’t get enough of it, for companies it’s a must because of its potential reach and young target group.
The content is produced quickly, the possible areas of use are numerous. Thanks to its simplicity and the authenticity it conveys, Behind the Scene videos, so-called „takeovers“ of the channel by influencers, even contests and much more are possible with the greatest possible corporate identification on the part of the users.
In short: Snapchat is made for corporate brand communication. Nevertheless, many companies still shy away from actively including Snapchat in their portfolios. But why? Read more about why Snapchat is also worth using for companies and let us convince you by a best practice example.