The success of websites nowadays is influenced by the efficient cooperation of SEO and PR. In reality, the two disciplines are approaching each other step by step and recognize the synergies that can be achieved. On the one hand, excellent, entertaining and inspiring content is required – this is the job of Online PR. On the other hand, certain rules of the search engine have to be followed – this is the job of SEO. The result is the best possible product for the user, and it’s a matter of captivating exactly him/her.
There is no question that a website can only be successful if it ranks among the very first Google search results for relevant keywords. Search Engine Optimization (SEO) has long been known among companies working with online content. Successful PR depends on maximum awareness and reach. But how a website and its content can be optimized specifically for the search engine is still unclear to many.