This whitepaper will help you to break open the traditional ways of thinking about moving images. Even if unconsciously or intuitively: „Snack Content“, social media content, that is quickly consumable, is already produced and published by numerous fan sites on a daily basis. Whether it is a GIF or a short video, your personal timeline will tell you what’s interesting in the social networks. Despite the entertainment value of the content, the challenge for companies is to maintain serious product or brand communication.
You see, it’s not that simple – so have fun reading!