One of the main characteristics of social media communication is the maintenance of relationships between communicators and important individuals or groups. For a car brand, these can be customers or fans who identify with the company (and its products) and are interested in regular information and news. However, users are not always in favour of the communicator. For example, it can happen that an unfairly treated user wants to let off steam with a negative rating or, in the worst case scenario, widespread problems develop into a small crisis.
Using social media correctly
The first step in a good social media campaign is the identification of the status quo. The goals are defined on the basis of this self-awareness. Only those who know which social media platforms their target group is on, which topics they are interested in and which themes they respond to best to can make optimal use of social media for their own communication and apply the right methods.
The playing field of social media evangelists like us is constantly growing, this is the way it should be and it’s a good thing. We combine the rules of the web with your goals. This allows us to use channels such as Facebook, Twitter, YouTube, Instagram, Snapchat, LinkedIn and others to not only spread your message widely, but above all to reach your target group where they prefer to spend their time.
A tip for correct use:
Focus on continuity! If you have decided to set up one or more social media channels, they must be maintained regularly. In this case, however, it depends on how you want to use the channels or what purpose they are supposed to fulfil. You are welcome to read on: The correct use of social media for brands and companies.
We would be happy to advise you on this topic!