The use of texts in online communication

As communication experts, writing is part of our everyday life. We know the importance of storytelling. Here not only the what is crucial but also about whom the story is told and how and when this happens.

We know that the success of a story is based on two aspects: identification with the story and its tonality. This is achieved above all by making the story understandable to everyone – not only to a professional audience. Good tonality is achieved by „good writing“. Just like a monotonous speech, a reader will not follow a monotonously told story with interest. There should also be added value for the reader, which is created, for example, by illuminating the big picture or by narrating the path to history.

We always keep an eye on the central theme, because we don’t just want to tell a story, we also want to convey the message behind it. Storytelling is not about conveying the hard facts with advertising language, but rather conveying them in an interestingly narrated story.

In social media storytelling, it is important to note that not every channel is suitable for all types of storytelling.

While on Facebook a combination of text and image is possible, Instagram’s focus is more on image and Twitter flanks short texts with images.

Storytelling starts with the idea

Writing a text is easy, telling a story is more difficult. And this is exactly where storytelling comes in. With the help of a good content idea and texts (and text series), we tell exciting stories that offer readers added value and take them on a journey. This trip has a specially defined goal, such as increasing brand or product awareness.

Together with (moving-) image content, we create stories and ensure that your messages reach the target groups.

Whether in classic or online communication: we have the tools and deliver the right texts, ranging from social media posts and press releases to specialist articles and whitepapers.