GIFs, videos, images and graphics nowadays are an integral part of social media, because fast-moving online communication requires images that catch the eye and are easy for the user to consume.
Approximately 80 percent of all information is acquired through the eyes, which is why visual communication is becoming increasingly important. We document our everyday life with Snapchat and Instagram stories, express feelings with emojis. Images have a great potential for emotionalization, but they not only trigger emotions, they also tell stories, lead to associations and structure texts. In addition, visual impressions remain in the memory longer and they transmit important information.
Especially in social media visual elements are important, as the basic benefits of using images on social media are as follows:
- Contents with pictures appear more credible
- Complex facts can be presented in an understandable and simplified way
- Transmitted information stays in the memory longer
- Images have a high information density and can be consumed very quickly.
Together with our team of graphic designers we create high-quality photos, graphics, animations or infographics that can stand alone or make a good article even more tangible.