When searching for certain products or services, the majority of the population now uses a comfortable web search query instead of the yellow pages. This makes it all the more important that companies fill the right keywords and rank to them in the best possible way. After all, what is the benefit of the best product if it can hardly be found?
SEO promotes competitiveness
What do companies and brands have to do in order to avoid being left behind by competitors in search queries: they have to make sure that they rank among their keywords in the best possible way. Only those who can be found will make themselves heard. Only then potential customers will get to know you and your products. And only then you can build trust.
Give the user what he is looking for
Imagine the internet as a kind of shopping street with millions of stores. Every store wants to be found in the front row and, if possible, be well exposed. But this is only half of the way. You still need a well-organised shop window that illuminates your goods in the best possible light.
Many users want to see what goods you offer at first glance. Above all, they want to see which companies offer the desired product. For this reason, it is important that your products and pages are easy to find and give the user the answer to his or her search query. The rule of thumb is: the better your products and pages respond to the user’s search queries, the more “trust” you get from the search engines, which has a positive effect on the search results.
Of course, this is not enough. The visibility of your site depends on dozens, if not hundreds of factors. You cannot optimize all areas one hundred percent, but you can approach a status that has a massive impact on the visibility of your site.
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