When it comes to the question of when it makes sense to use SEO, there is only one possible answer: always!
The best content doesn’t bring you any benefits if it’s not found – and even worse: if it can’t be found. Good SEO measures are not expensive and do not require an enormous amount of resources. For this reason, the focus of SEO optimizations should not only be on new texts or websites. Older sites can also regain importance through certain SEO measures.
SEO is never complete
When it comes to SEO, you should know that the optimizations are never complete. It is not enough to have your website redesigned once and trust that the occasionally possible, good visibility will be maintained for years to come. Rather, SEO is to be understood as a kind of race with competitors. Just like you, they try to win the desired first places in the SERPs.
Search engine hits are crucial
You may have already caught yourself looking at only the first hits after searching for something. You’re not alone in this. Around 60 percent of users only click on the first hit of a search result page, while only around 15 percent click on the second hit.
For this reason, it is not really surprising that SEOs attach great importance to top rankings. Because: those placements usually mean cash rewards.
How often should the keywords be checked?
Again, there is no rule of thumb. We can only recommend that you check them as often as possible and optimize them accordingly. Competition doesn’t sleep. While you are reading this text, the rankings may have already changed slightly.
If you have a good strategy and an eye for your keywords, you have already taken the first step in the right direction. Do you need comprehensive SEO consulting or training? Then feel free to contact us.