If you have decided to take SEO actions on your website, you should also measure them. But how exactly can success (or failure) be determined? A term that many people have probably already encountered elsewhere helps to achieve this: The Key Performance Indicator (short: KPI). The SEO KPIs are as diverse as they are confusing. For this reason, we have listed three of the most important SEO KPIs for you:
- Visibility index: The visibility index provides information on how well a page can be found on the web using a detailed keyword analysis. SEO tools such as SISTRIX or Ryte offer the visibility index feature. Note, that the visibility index can only reveal its full potential after some time, since there are not enough data or reference values in the beginning.
- Google Page Rank: A good ranking in search engines is the goal that every SEO strives for. More precisely, in the most important search engine of all: Google. The dreaded Google algorithm, which is changed at regular intervals by Google updates, ensures that articles and pages do not automatically remain well placed. Probably the most devastating update of the last few years was Hummingbird, which affected over 90% of global search queries.
- Domain Trust: Domain Trust ensures for the search engine that the content of the crawled domain is not only useful and of high quality, but also trustworthy. It should be noted that this positive development cannot be achieved by mere quantity alone. According to various sources, the number of backlinks of other sites classified as trustworthy plays an important role.
We would be happy to give you an overview of the most important SEO factors in a personal conversation. Feel free to contact us!