You have decided to attend a PR workshop but don’t know which one is right for you? No problem, with this overview, perhaps we can make the decision easier for you. We offer the following workshops:
Social media training:
Social media communication offers far-reaching possibilities for the PR of companies and brands. Why? You reach your target group directly, personally and in a familiar environment for customers, prospective customers, journalists and partners. The prerequisites for successful communication are therefore ideal. But how to use them in a targeted and efficient way?
Facebook, Twitter, XING, YouTube, Instagram, blogs – whatever platform is important for you, people spend a lot of time there and that’s exactly why ressources are in good hands there. 3 out of 4 German companies have recognised this opportunity and are already using it for themselves, you too can benefit from the power of social media communication.
In our 2-day social media training you will learn how to use Facebook, Twitter, YouTube, blogs – and, if you wish, other platforms as well – efficiently and goal-oriented for your company.
Main topics:
- The first steps: What is there to consider before your company starts with social media?
- An overview: presentation of social networks and social media tools
- Basics: rules and social media guidelines
- Benefits and goals of social media: What added value does social media bring to your company?
- How can the use of social media be integrated strategically into the company?
- The role of multipliers/influencers: How do blogger relations work?
- Search engine optimization: The missing link between integrated content strategies?
- Legal aspects: Pictures & other media
Learning objectives
You receive applicable practical knowledge about the most important social media platforms. We use relevant practical examples to show which stumbling blocks must be considered when introducing social media communication for companies and brands. In addition, you will learn about the benefits and added value of social media for your company and your brand and how you can cooperate with bloggers in a targeted and efficient manner for your communication strategy.
Participants
The SMART PR Social Media Seminar is primarily aimed at employees from press and communications departments who have little or no experience with social media communication. This seminar is suitable for you if you want to acquire basic and extended knowledge about social media communication.
- Number of participants: limited to 10 individuals
- Duration: 0.5 – 2 days (depending on the desired extent)
- Price: by arrangement
- Date and location: individually according to agreement
- Online strategies and concepts: Why do they make sense?
First the goal, then the path – that’s exactly our idea behind our training for online strategies and concepts. How do I create the necessary basis for achieving my goals? Develop tailor-made measures in a constructive and creative environment step by step.
Online strategies and concepts:
First the goal, then the path – this exactly is our idea behind the training for online strategies and concepts. How do I create the necessary basis for achieving my goals? Develop tailor-made measures in a constructive and creative environment step by step.
Main topics:
- Analysis of media and consumer behaviour, what are the appropriate social media channels?
- Definition of target groups & topics
- Which social media platform do I use for which purpose?
- How can the use of social media be strategically integrated into the company?
- Practically applicable models for the strategic integration of social media into corporate communications and communication strategy
- Planning of actions for different social media channels
- Costs and effort of social media
Learning objectives
You will be able to create a defined strategy. This will support you in taking a complete and long-term view of your actions. On this foundation, you will gain valuable practical knowledge in order to define, evaluate and control goals clearly and precisely. In addition, you will be able to adopt a flexible behavioural pattern that allows you to adapt to the ever-changing realities of online communication. With the tools we provide in our training for online strategies and concepts, you will be able to create and manage schedules for online communication campaigns. In this context, no random decisions are made with regard to the intended platforms, actions or target groups, but on the basis of the preceding analysis, it is made clear which instruments are used when and why in a meaningful way.
The participants
The SMART PR training for online strategies and concepts is primarily aimed at corporate communication representatives who want to plan, implement and evaluate their future projects in a more transparent, clear and structured manner.
- Number of participants: limited to 10 individuals
- Duration: 2 days
- Price: 490,00 Euro plus VAT per participant
- Date and location: individually according to agreement
Further workshops:
- SEO
- issue management
- crisis prevention
- coaching for leaders
We will find the right workshop solution for you! Talk to us about it!