We develop tailor-made communication concepts for our customers. To give you an insight into our work, we have listed two examples below:
Case Study 1: Online Storytelling for VW Commercial Vehicles
We introduced the new Crafter for our customer VW Commercial Vehicles. For this purpose, we accompanied the vehicle on its 50,000 km journey live on site and collected, produced and published interesting as well as target-group-relevant content via the channels of VW Commercial Vehicles.
The challenges were laying in the very special target group and the poor sales-promoting appearance. We solved this problem by focusing on the strengths of the Crafter – that is, what is most important for the core target group of craftsmen.
With this strategy, we initiated an extremely successful communication and marketing campaign. Find out how this campaign looked like here.
Case Study 2: Online Marketing for My Perfect Kitchen
Our customer Cosentino asked us to bring their brands Silestone and Dekton into the relevant set of end consumers in Germany. In order to reach the end consumer, we opted for an approach via the online channels. The inbound method and an online marketing process played an important role here.
In addition to launching an own Facebook page, we also launched the online magazine Myperfectkitchen.de. Various topics and articles around kitchens were tailored to the target group. A whitepaper, free sample orders and a sweepstake rounded off the digital package.
You can find out how successful we were with this here.