Target groups meet digitally, praise and criticize each other authentically and discuss in networks – worldwide and across all age groups. We take monitoring to the next level and bring the status quo of your brand to the point. With our analyses, we identify the trends, opportunities and influencers that make brands truly valuable. We prevent shitstorms and critical discussions. Communicate what stakeholders think about your brand, the results of your strategy and ROI. Find out how and on which platform your brand is spoken about and which topics are of interest to your target group. Effective, permanent, to the point and target-oriented.
Why is monitoring important?
In addition to the observation of classic media such as newspapers or magazines, the monitoring of online media has absolute priority. After a press release has been sent out, it’s no longer enough to simply assign a clipping service for monitoring. Digital communication, which is becoming increasingly faster, ensures that companies and brands are confronted with a real flood of hits on the web. In this context, influencer relations should be mentioned in particular. But also on their own channels, a flood of comments, links or discussions of the fans is created by well executed community management.
On all other platforms on the net, the (media-) response to one’s own products or one’s own company can neither be assessed nor recorded in its entirety without monitoring. How much worth is the best content if you don’t even know whether it has produced the desired qualitative and quantitative results for the target group?
Monitoring helps you to measure and evaluate your success (or the success of the responsible agency).