Our task:
Bravofly is part of the lastminute.com group and is one of the leading providers of online travel bookings in Europe. The low-cost flight search engine finds offers from all low-cost and scheduled airlines, compares them and offers the option of booking them immediately. In addition to a complete overview of the cheapest flights, there are also offers for hotels and rental cars from this single source.
In order to bring this offer closer to potential customers, brand awareness had to be created, offers and advantages communicated, topics occupied and visibility in the search engines increased by SEO. The positioning as a leading provider in the field of travel and low-cost flights was thus to be reinforced.
Implementation:
- Implementation of online press relations since 2009
- Targeted mix of online PR + social media relations
- Editorial revision of the website
- Product PR: regular editorial services with advice, tips & tricks
- Research, editing and distribution of press releases + follow-up
- Creating content: placing topics, coordinating interviews, filling online channels with press topics additionally
- Implementation of selected cooperations with media + communities
Hard facts:
- regular presence in travel and online media