Journalistic Formats - A guide for PR consultants

Which formats do journalists actually use – and which ones not.

Topic placement can be a tiresome subject for PR consultants. Despite the fact that the content might have been created with a lot of effort, the German media chooses to ignore it. But why?

The reason is usually quite simple: the format is not convincing. As a little help, we have written down the most common news formats – and explained which standing they enjoy with the journalists.