Inbound PR - the online offensive of My Perfect Kitchen
How do you place a B2B brand in the relevant set of end customers?
This is the question that the Cosentino Group, with its brands Silestone and Dekton, a multinational company from Spain that produces and distributes innovative surfaces for architecture and design had to ask themselves.
Almost 100 percent of their products are sold in Germany indirectly through dealers and this is also where potential customers are approached. However, in most cases, consumers buy a complete kitchen instead of individual countertops or wall coverings, which is why the brand name Cosentino was not known by many.
Learn more about how we overcame this challenge with the inbound method in our whitepaper!